Privacy Policy
Last updated: June 03, 2026
This policy explains how SMIDE AI AB ("SMIDE", "we", "us") handles personal data when you visit our website or get in touch with us. We process personal data in line with the EU General Data Protection Regulation (GDPR).
Who we are
SMIDE AI AB is the data controller for the personal data described here.
Organisation number: 559562-4643
Address: Luntmakargatan 34,, Stockholm, Sweden
Contact: privacy@smidelabs.com
What we collect and why
When you contact us or request a demo, we collect your name, email, company, and the content of your message. We use this to respond to you and follow up. Legal basis: our legitimate interest in handling enquiries, and steps taken at your request before any contract.
When you visit the site, our hosting and security providers automatically process technical data such as your IP address and browser type, to keep the site running and secure. Legal basis: legitimate interest.
To understand how the site is used, we use our website platform's built-in, privacy-first analytics. These do not set cookies and do not create persistent identifiers, so no consent is required. Legal basis: legitimate interest.
We do not sell your data. We do not collect more than we need.
Cookies
We only use cookies that are strictly necessary for the site to function. Our analytics are cookieless, so we do not display a cookie consent banner. We do not use advertising or third-party tracking cookies.
Who we share data with
We share data only with service providers who help us run the website, under contract and on our instructions. Our website is built and hosted on Framer (Framer B.V. / Framer, Inc.), which processes site and form data on our behalf. Some providers are based outside the EEA; where that is the case, transfers are protected by an EU adequacy decision, the EU–US Data Privacy Framework, or the European Commission's Standard Contractual Clauses. We may also share data where required by law.
How long we keep it
We keep enquiry and contact data only as long as needed to deal with your request and for a reasonable period afterwards, then delete it. Accounting records are kept for seven years as required by Swedish law.
Your rights
Under the GDPR you can request access to your data, ask us to correct or delete it, object to or restrict processing, request portability, and withdraw consent at any time. To exercise these, contact us at [CONFIRM EMAIL]. We respond within one month.
If you think we've mishandled your data, you can complain to the Swedish supervisory authority, Integritetsskyddsmyndigheten (IMY) — imy@imy.se, www.imy.se.
Changes
We may update this policy. The date above shows the latest version.